{"title":"Baby Essentials","description":"\u003cp\u003eEverything a newborn and growing baby needs to thrive — soft plush companions, sensory toys, and gentle activity sets designed for the earliest months of life.\u003c\/p\u003e","products":[{"product_id":"glow-zzzs-shelle-bx1654z","title":"Shellé Sleep Turtle","description":"\u003cp\u003eShellé Sleep Turtle gives babies easy-to-explore colors, textures, and movement. Or push the “Light” button and see this bedtime toy change between 3 soft-glowing colors. You can set a 20-minute timer or toggle between sounds-only and lights-only mode. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 4.41 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652123091309,"sku":"BX1654","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1654_pr.jpg?v=1785857146"},{"product_id":"huggable-squishies-willow-whale-bx2081c12z","title":"Willow Whale Plush","description":"\u003cp\u003eWillow Whale Plush gives babies easy-to-explore colors, textures, and movement. This stuffed animal is soft, smooth, squishy, and ready for plenty of snuggles. Babies, toddlers, and older kids can safely spend hours cuddling this whale because it’s made with high-quality materials that comply with regulatory phthalates and BPA requirements. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652123124077,"sku":"BX2081","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2081_PR.png?v=1785857148"},{"product_id":"happyhues-gerry-grey-dark-gray-bx2237z","title":"Gerry Grey Plush","description":"\u003cp\u003eGerry Grey Plush is a soft companion for cuddling and gentle imaginative play. Babies, toddlers, and older kids can safely spend hours snuggling this fluffy hippo because he’s made with high-quality materials that are entirely worry-free. Gerry Grey is easy to care for - he's machine-washable, after all. The soft construction makes it suitable for cuddling, comfort, and gentle imaginative play.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 12 x 8 x 6\"\u003cbr\u003eMaterial: Polyester fabric and filling\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652123255149,"sku":"BX2237","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2237_DP_A.png?v=1785857154"},{"product_id":"mini-meowsic-bx2004c4z","title":"Mini Cat Piano","description":"\u003cp\u003eMini Cat Piano gives babies easy-to-explore colors, textures, and movement. This mini cat keyboard is great for introducing little ones to the wonderful world of music. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: 6 months and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Durable child-safe plastic\u003cbr\u003eWeight: 4.41 lbs\u003c\/p\u003e","brand":"B.toys","offers":[{"title":"Default Title","offer_id":53652123386221,"sku":"BX2004","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2004_PR.png?v=1785857160"},{"product_id":"stackin-squishies-bx2401z","title":"Soft Stacking Blocks","description":"\u003cp\u003eSoft Stacking Blocks offers hands-on activities for early learning and problem-solving. This soft and sensory 17-piece playset is packed with gentle colors and playtime milestones for babies. The textured blocks feature designs with numbers, shapes, and cute animals - that's 60 sides of sensory fun. It supports early problem-solving, fine motor control, and hands-on learning.\u003c\/p\u003e\n\u003cp\u003eAge range: 6 months and up\u003cbr\u003eProduct size: 12 x 10 x 8\"\u003cbr\u003eMaterial: Durable child-safe plastic\u003cbr\u003eWeight: 6.61 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652123451757,"sku":"BX2401","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2401_PR.png?v=1785857164"},{"product_id":"twinkle-tummies-cat-bx1675z","title":"Cat Plush Toy","description":"\u003cp\u003eCat Plush Toy gives babies easy-to-explore colors, textures, and movement. The Twinkle Tummies Cat comes with 6 soothing lullabies that help babies fall asleep to a starry light show. Toggle through the songs by pressing on this plush kitten's tummy, which gently twinkles to the melody and can double as a night light. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: 6 months and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 4.41 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652123615597,"sku":"BX1675","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1675_PR_HS.jpg?v=1785857170"},{"product_id":"wiggle-wrap-bx1454","title":"Wiggle Wrap","description":"\u003cp\u003eWiggle Wrap gives babies easy-to-explore colors, textures, and movement. The Wiggle Wrap comes with 3 hanging toys that together create a sensory explosion. Your newborn can squeeze the soft bee, listen and watch the beads roll in the rattle, and bite into a ring that’s safe for teething. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652124926317,"sku":"BX1454","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1454_pr.jpg?v=1785857191"},{"product_id":"bubble-gum-becky-bx2047z","title":"Bubble Gum Becky","description":"\u003cp\u003eBubble Gum Becky gives babies easy-to-explore colors, textures, and movement. This soft and classic stuffed animal comes with a few modern touches. Babies, toddlers, and older kids can safely spend hours snuggling this fluffy elephant because she's made with high-quality materials that are PVC-safe and phthalates-free. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652125024621,"sku":"BX2047","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2047_PR.png?v=1785857196"},{"product_id":"ball-a-baloos-bx1458z","title":"Sensory Ball Set","description":"\u003cp\u003eSensory Ball Set gives babies easy-to-explore colors, textures, and movement. This classic playset features 4 fun rubber balls that introduce babies to different shapes and colors while improving their hand-eye coordination. 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It supports early problem-solving, fine motor control, and hands-on learning.\u003c\/p\u003e\n\u003cp\u003eAge range: 12 months and up\u003cbr\u003eProduct size: 12 x 10 x 8\"\u003cbr\u003eMaterial: Wood with child-safe finishes\u003cbr\u003eWeight: 8.82 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652127580525,"sku":"BX2373","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2373_PR.png?v=1785857234"},{"product_id":"musical-party-pad-bx1737c6z","title":"Musical Party Pad","description":"\u003cp\u003eMusical Party Pad gives babies easy-to-explore colors, textures, and movement. Tiny hands-friendly, your child can then sit and press the big buttons to hear 6 upbeat songs and whacky sounds like woofs, meows, and tweets. Parents will also be happy to know that this high-quality toy comes with 2 volume modes. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: 6 months and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Durable child-safe plastic\u003cbr\u003eWeight: 8.82 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652128891245,"sku":"BX1737","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1737_pr.jpg?v=1785857250"},{"product_id":"fluffy-funkies-lola-llama-bx2086c12z","title":"Lola Llama Plush","description":"\u003cp\u003eLola Llama Plush is a soft companion for cuddling and gentle imaginative play. Babies, toddlers, and older kids can safely spend hours snuggling this fluffy llama anywhere they are because it’s made with high-quality materials that are entirely worry-free. Lola Llama is also made with durability in mind, because we at B. craft timeless toys that are meant to fill generations with love. The soft construction makes it suitable for cuddling, comfort, and gentle imaginative play.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 12 x 8 x 6\"\u003cbr\u003eMaterial: Polyester fabric and filling\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652128956781,"sku":"BX2086","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2086_PR.png?v=1785857254"},{"product_id":"ellie-berry-bx2046z","title":"Elephant Plush Toy","description":"\u003cp\u003eElephant Plush Toy gives babies easy-to-explore colors, textures, and movement. This soft and classic stuffed animal comes with a few modern touches. Babies, toddlers, and older kids can safely spend hours snuggling this sweet fluffy friend because she's made with high-quality materials that are PVC-safe and phthalates-free. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652129218925,"sku":"BX2046","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2046_PR.png?v=1785857256"},{"product_id":"wonder-waves-bx2280z","title":"Water Play Set","description":"\u003cp\u003eWater Play Set gives babies easy-to-explore colors, textures, and movement. This leak-proof water mat for babies is easy to use and it comes with 6 sea animal toys - an octopus, a crab, 2 whales, and 2 starfishes. At the end of playtime, just pour the water out of the mat and remove the sea animals to let the set air-dry. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: 6 months and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Durable child-safe plastic\u003cbr\u003eWeight: 4.41 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652129382765,"sku":"BX2280","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2280_PR.png?v=1785857263"},{"product_id":"b-snugglies-fluffy-bunz-bx1589z","title":"Fluffy Bunz Plush","description":"\u003cp\u003eFluffy Bunz Plush is a soft companion for cuddling and gentle imaginative play. This bunny-inspired security blanket for babies is soft and easy for tiny hands to grab, hold, and love. The soft construction makes it suitable for cuddling, comfort, and gentle imaginative play.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 12 x 8 x 6\"\u003cbr\u003eMaterial: Polyester fabric and filling\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652129415533,"sku":"BX1589","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1589_pr.jpg?v=1785857263"},{"product_id":"mini-woofer-bx1986z","title":"Mini Woofer","description":"\u003cp\u003eMini Woofer gives babies easy-to-explore colors, textures, and movement. The Mini Woofer dog guitar is great for introducing babies to the wonderful world of music. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: 6 months and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Durable child-safe plastic\u003cbr\u003eWeight: 4.41 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652129808749,"sku":"BX1986","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1986_PR.png?v=1785857271"},{"product_id":"happyhues-cupcake-pup-bx1786z","title":"Cupcake Pup Plush","description":"\u003cp\u003eCupcake Pup Plush is a soft companion for cuddling and gentle imaginative play. Little ones can safely spend hours snuggling this fluffy friend because she's made with high-quality materials that are BPA-free and PVC-safe. This plush pup is easy to care for - she's machine-washable, after all. The soft construction makes it suitable for cuddling, comfort, and gentle imaginative play.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 12 x 8 x 6\"\u003cbr\u003eMaterial: Polyester fabric and filling\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652130300269,"sku":"BX1786","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1786_PR.jpg?v=1785857285"},{"product_id":"make-it-chime-bx1566z","title":"Make It Chime","description":"\u003cp\u003eMake It Chime gives babies easy-to-explore colors, textures, and movement. Or roll the ball across the floor - it's the best way to get little crawlers going. Sure to capture a baby's attention, this soft and sensory ball introduces concepts like cause-and-effect and visual perception while building fine and gross motor skills. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652130431341,"sku":"BX1566","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1566_pr_white_CAT.jpg?v=1785857289"},{"product_id":"fuzzy-buzzy-bee-bx2037z","title":"Fuzzy Buzzy Bee","description":"\u003cp\u003eFuzzy Buzzy Bee gives babies easy-to-explore colors, textures, and movement. This interactive stuffed animal comes with a range of fun features for babies to explore. The Fuzzy Buzzy Bee is soft, squishy, and comes with colorful bumps and ribbons for little ones to touch and feel. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652130595181,"sku":"BX2037","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2037_PR.png?v=1785857293"},{"product_id":"rainglow-buddy-bx1923z","title":"Light-Up Bath Toy","description":"\u003cp\u003eLight-Up Bath Toy gives babies easy-to-explore colors, textures, and movement. This colorful hedgehog toy comes with relaxing music, glowing lights, and soft fabric. Babies can build their auditory, tactile, and visual skills as they explore these fun features. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 36 x 30 x 18\"\u003cbr\u003eMaterial: Polyester fabric and plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652130988397,"sku":"BX1923","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1923_PR.png?v=1785857303"},{"product_id":"crinkly-wonders-bx2289z","title":"Crinkly Wonders","description":"\u003cp\u003eCrinkly Wonders gives babies easy-to-explore colors, textures, and movement. The Crinkly Wonders set comes with 3 double-sided baby toys. All 3 baby toys come with a convenient clip too, so you can easily attach them to a play gym or car seat for playtime on the go. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 36 x 30 x 18\"\u003cbr\u003eMaterial: Polyester fabric and plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652131676525,"sku":"BX2289","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX2289_PR.png?v=1785857324"},{"product_id":"party-panda-bx1567z","title":"Party Panda","description":"\u003cp\u003eParty Panda gives babies easy-to-explore colors, textures, and movement. This plush panda comes with a range of interactive features for your baby to enjoy. They can touch and feel soft textures such as lines and bumps. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652131709293,"sku":"BX1567","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1567_pr.jpg?v=1785857324"},{"product_id":"learning-sidekick-koala-kiki-bx4504","title":"Kiki Learning Koala","description":"\u003cp\u003eKiki Learning Koala offers hands-on activities for early learning and problem-solving. This interactive plush toy comes with a range of fun and educational features for babies to explore. Little ones can also press the light-up belly once for more tunes and sounds, or press it twice to activate Night Mode and 3 soothing lullabies. It supports early problem-solving, fine motor control, and hands-on learning.\u003c\/p\u003e\n\u003cp\u003eAge range: Newborn and up\u003cbr\u003eProduct size: 10 x 8 x 5\"\u003cbr\u003eMaterial: Durable child-safe plastic\u003cbr\u003eWeight: 4.41 lbs\u003c\/p\u003e","brand":"B. toys","offers":[{"title":"Default Title","offer_id":53652131840365,"sku":"BX4504","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX4504_PR.png?v=1785857331"},{"product_id":"dreamy-rattle-bx1757z","title":"Dreamy Rattle","description":"\u003cp\u003eDreamy Rattle gives babies easy-to-explore colors, textures, and movement. Squish the blue, bumpy ball to hear it squeak, or shake the soft cloud to hear the beads rattle. These easy-to-grab toys are well suited for itty-bitty hands, and they introduce children to the concept of cause-and-effect. It supports early sensory exploration, grasping, and hand-eye coordination.\u003c\/p\u003e\n\u003cp\u003eAge range: 3 months and up\u003cbr\u003eProduct size: 7 x 5 x 3\"\u003cbr\u003eMaterial: Soft fabric and child-safe plastic\u003cbr\u003eWeight: 2.20 lbs\u003c\/p\u003e","brand":"B.toys","offers":[{"title":"Default Title","offer_id":53652132266349,"sku":"BX1757","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1019\/1821\/2461\/files\/BX1757_pr_cat.jpg?v=1785857340"},{"product_id":"grab-n-glow-bx1694z","title":"Light-Up Sensory Toy","description":"\u003cp\u003eLight-Up Sensory Toy gives babies easy-to-explore colors, textures, and movement. This soft and squishy ball comes with a range of sensory fun for your little one to discover. A grow-with-me toy, the Grab n’ Glow is great for improving a baby’s sensory development and it can keep a toddler active as they use it for various ball games. 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